Embracing Gen Z

Born and raised in the age of digital technology, Generation Z has never known life without cell phones or the internet. Often referred to as “digital natives,” they comprise about 20% of the population in the U.S.1 and Canada2 and will soon surpass Millennials as the largest generational cohort globally.3 However, they aren’t simply “young Millennials.” They represent the dawning of a truly new generation, and their differences show up in their views on both life and work.

Spanning the ages from 10 to 25, the oldest Gen Zers have begun to enter the job market. With their unique perspective and passion for making a lasting difference, we can count on them to leave a major impact not only in the workplace, but on the world.

Review the PDF Here.

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