About Us

SKG has been the exclusive distributor of Knoll products for Austin, San Antonio, Central and South Texas since 1996. SKG recently became the exclusive dealer in West Texas. We are an award-winning, Texas-born, solutions-based dealership adding value to our clients’ bottom lines for more than two decades.

SKG is one of the largest Knoll dealerships in the country and one of the largest woman-owned businesses in Central Texas.

We have been transforming traditional workspace systems into environments connecting people to productivity, talent to brand and vision, and individual lives to commitment. SKG’s portfolio of projects span the country and include corporate, government, education and healthcare environments.

People

Diana Keller

Founder & President

Diana is the co-founder and president of Austin-based SKG, one of the largest Knoll furniture dealerships in the country and the second largest woman-owned business in Central Texas. She started the company in 1996 as the Shelton-Keller Group and it has grown beyond its headquarters in Austin to include a second location in San Antonio. The company employs more than 80 design, support and strategic workplace professionals serving clients across the country. Diana has fostered the company’s growth with an impeccable record of customer service. She has instilled in the organization a focus on achieving a successful outcome for every client. Diana is a devotee of design with an ability to understand the subtle functional elements most people take for granted in their daily lives. Diana is a member of the University of Texas School of Architecture Advisory Council and she serves on the board of the Charles Moore Foundation.

Beth Goff-McMillan

CEO

Beth understands it’s not just furniture. Where and how employees work has everything to do with their level of engagement, which ultimately results in an organization’s success. She started on her journey with Knoll as part of the distribution channel, moved to manufacturing, was a regional manager for Knoll, and has brought her experience full circle as CEO and Owner. Beth’s goal is to solve problems before they arise and set businesses up for success. She is focused on process improvement, strategic planning, and ensuring clients receive their maximum return by focusing on their business objectives. Beth is a Henry Crown Fellow of the Aspen Institute, a member of the Austin Chapter YPO, Board of YPO, on the Steering Committee for Austin Women’s Fund, 2018 Chair of AWF Keyholder. She started on her journey with Knoll as part of the distribution channel, moved to manufacturing, was a regional manager for Knoll, and has brought her experience full circle as CEO and Owner of SKG.

Baret Meazell

CFO

Baret is responsible for ensuring SKG’s systems are operating at peak efficiency to get orders from the sales team to the vendors into the warehouse and installed for customers in a seamless manner. He was chief financial officer of Billy Reid, a luxury lifestyle brand based in Alabama, before joining SKG. Baret graduated with an accounting degree from the University of Texas in Austin and has an MBA from the University of Florida. Right after graduating from UT he was the overnight DJ on Z102 in Austin and briefly considered a radio career.

JAY HEFNER

Vice President of Sales

Jay has built a long and successful career as a sales leader fueled by his ability to forge meaningful relationships with his customers. He is an outstanding provider of client solutions due to that capacity to connect with people. Before joining SKG, Jay was Vice President of Business Development at a North Texas Knoll dealership where he spent 20 years helping to build it from scratch to one of the dominant dealerships in that market. He spent 17 years in the energy business before that, selling trucking and pipeline services for Koch Industries. In each case — oil or furniture — it was all about the people.

Tony Pierce

COO

Tony possesses a single-minded focus on results and builds comprehensive strategies that align with business goals to meet the needs of the organization and customers. He brings an engineer’s methodical approach to crafting detailed procedures eliminating inefficiencies and guiding individuals, teams and entities toward successful outcomes. Every stop on Tony’s professional journey has been one of exceptional achievement and organizational excellence. He has a personal drive for performance which pushes him to generate immediate results while building for sustained success. Now Tony brings his vast and varied expertise to bear as the chief operating officer for SKG building effective operations, accelerating business growth, and fostering professional development in others.

Culture Club

Community

As a woman-owned and woman-run company we are very focused on women’s issues. The causes we support are those we feel fall in line with our core values and allow us to make a measurable impact. We have focused a considerable amount of volunteer hours as well as financial support on the organizations below.

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Certifications

Our certifications are vetted by third parties validating our assertions and participation in these programs. The Texas Comptroller of Public Accounts certifies us as a Historically Underutilized Business. The Women’s Business Enterprise National Council certifies we are at least 51% women-owned.

Recognitions

We’re honored to be recognized as one of the fastest growing companies in Austin and the nation. Each award we earn has been vetted by the granting organization. The “Top Workplace” award is a testament to the culture we have fostered at SKG.